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The Rapid City Convention and Visitors Bureau is in the lime light

(KOTA)
Published: Sep. 12, 2016 at 12:45 PM CDT
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Rapid City Convention and Visitors Bureau is in the lime light!

The US Travel Association, gave the Destiny Award, to Rapid City for the best branding and integrated marketing campaign for their Denver Broncos Campaign.

Julie Schmitz Jensen, the Exceutive Director for the CVB says they are incredibly fortunate and the award is a huge honor.

The Denver Broncos Marketing Campaign is a sponsorship agreement with the Denver Broncos which is a key target market for Rapid City.

"We did all kinds of booths and free trips to the hills and handed out swag. And at the end of the day that initiative, which was all done in house, won us an award."

The CVB illastrated a Broncos Jersey and helmet over the faces of Mount Rushmore in order to win