South Dakota summer tourism season ‘shows promise’

PIERRE, S.D. (KOTA TV) - South Dakota’s secretary of tourism believes the summer tourism season is promising, thanks in part to the marketing campaign, “Great Faces, Great Places.”

“Our campaign is performing well,” said James Hagen, secretary of the Department of Tourism. “Interest in visiting South Dakota this summer is strong. We’re expecting this to translate into a good season for tourism in South Dakota.”

According to a tourism department release, they monitor several key indicators to determine how potential visitors respond to the marketing.

Vacation Guide requests through the department’s website are up 78 percent; while the number of new visitors to the site is up 11 percent from Jan. 1 through April. For the same time frame, e-newsletter signups are up 32 percent.

The tourism marketing campaign includes TV, billboard, magazine, direct-mail, digital and social advertising efforts targeting certain demographics.

The department will focus on audiences in major Midwest cities as well as some areas in Washington, Oregon and Canada.

Last year, the state had 13.9 million visitors and spending grew to $3.88 billion.