South Dakota Made: Rapid City native's boutique gets the best of both worlds

Published: May. 24, 2018 at 1:55 PM CDT
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We've all heard it - shop local. We're hitting the racks at a downtown Rapid City boutique in our next edition of our "South Dakota Made" segment.

Sami Dietrich's vision for S&Co. Boutique started when she was in high school.

"So I started saving money. I saved half of everything I ever made from the time I was 16 and went to school for business and then started it my senior year of college just online. I worked other full time jobs as I was doing that," the owner said.

Before moving to a brick and mortar store, Dietrich searched for the brands she trusted for her online boutique starting in Las Vegas and Dallas.

"I had no idea what to expect. I didn't know what my options were gonna be, but these markets are huge. Dallas, for example, is 15 stories of shopping and so, it's endless possibilities of what you can choose and so I kinda just went in and just shopped like I would shop for myself and then I would definitely base it off of do I think the quality's good, do I like the fabric, is it soft, all that stuff," Dietrich said.

Her future plans for her boutique change all the time.

"I didn't even know I was going to open up a storefront until the opportunity presented itself, so I don't wanna say I have this set 5-year goal, but at this point I think it would be really cool to open up other stores in other towns just to help get the word out," Dietrich said.

S&Co. Boutique opened up a storefront downtown last year and picking that location was the easy decision.

"I think if you're going to open up a spot anywhere, you need to make sure it's in a good location and especially being next to Essence of Coffee, I get a lot of traffic from the coffee shop," Dietrich said. "I don't think there would be any place else that would be good for me. I'm so happy with the spot that I chose."

But, setting up here in Rapid City and the Black Hills felt like home.

"I've lived here my whole life, so my whole family is here and I knew I wanted to stay here for now anyway, maybe in the future I'd open a store up somewhere else. I just grew up here so I have friends here. I knew what the style was, what the market was kinda like," Dietrich said.

If you're in the shopping mood, you can find a link to S&Co. Boutique to the right of the article. The store is located at 910 Main St. Suite 100 in downtown Rapid City.

Next week, Kayleigh Schmidt will be showcasing a sign and tinting shop located in Spearfish.