Mullets taking over the rally?
The rally brings a lot of different people into the black hills and different haircuts? Keeping true to the state business in the front, party in the back- the mullet hairstyle became popular in the 70s, but people at the Buffalo Chip wanted to bring it back into with a competition.
"Whenever I talk about mullets people get a smile on their face. It's just one of those haircuts you can just not ever figure out and the people that have them own them and it's a very specific choice. We want to know those people and understand their haircut better," says Jesse Ziebart one of the coordinators of the Mullet Madness competition.
A barber at the chip loves the idea of more people walking around the rally with mullets - so much so - he offered free mullet haircuts.
"it's an awesome event and just to promote America and traditional stuff- it's a rockstar version. We're just trying to excite everyone and get them amped up- it's just a lot of fun," says Matty the Barber.
One man at Thursday's Mullet Madness competition said he had a mullet in the 80s and brought it back in hopes of winning the grand prize of $250 and a custom mullet trophy.
"The competition here in my bucket list Sturgis. I went to the barber to get my hair cut and we started talking about a mullet so I said sure," says Ross Edward Adair a Mullet Madness contestant.
For Thursday's competition- the contestants were judged on the grooming of their mullet, how long they have worn the style and how the audience reacts.