Forget pizza, Domino's delivers pothole relief to Rapid City

RAPID CITY, S.D. (KOTA TV) - Domino’s Paving for Pizza ad campaign should be as satisfying to Rapid City drivers as a pepperoni pizza is.

Domino’s is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home by asking customers to nominate their town for pothole repairs at pavingforpizza.com. (PRNewsfoto/Domino's Pizza)

Thanks to an overwhelming number of nominations, the pizza company will send $5,000 to fill 400 potholes in the town.

“Cracks, bumps and potholes can easily ruin a good carryout pizza, and nobody wants that,” said Allan Erwin, Rapid City Domino’s franchise owner. “We’re thrilled that Rapid City was selected as a grant recipient to help smooth the ride home for our carryout customers.”

The paperwork is still being worked out but once the check is received the city plans to work on potholes between April and June 2019.

Each year the city fills 5,000 potholes. It takes city crews about eight months to finish the task before the next winter.

Rapid City is the only South Dakota city getting a pizza pothole grant.

Domino’s ad campaign to save carryout pizza, one pothole at a time, began in June. Since then, Domino’s fielded more than 137,000 nominations from 15,275 zip code areas in all 50. So far, 24 states fixed potholes or scheduled work.