Controversial billboard targets popular tourist attraction

RAPID CITY, S.D. (KOTA-TV) - A billboard promoting a cable TV show is bound to get people talking in KOTA Territory.

The show is called Adam Ruins Everything and its latest promo is a billboard on highway 16 in Rapid City.

It says "Only 20 miles until Mount Rushmore, it was built on stolen Native American land."

The show's website says it reveals the hidden truths behind everything you know and love on topics ranging from dating sites to restaurants and forensic science.

Adam Ruins Everything is based on a college humor web series with the same name. It stars comedian Adam Conover on truTV.