RAPID CITY, S.D. (KOTA TV) - The National Retail Federation says Saint Patrick's Day celebrations might be less spirited this year.
Is there a pot of gold at the end of this economic rainbow?
When Saint Patrick's Day comes around, some people get really festive with shamrocks and shirts, but how much are people spending to go green?
Consumers are expected to spend an average of $40 on Saint Patrick's Day this year.
According to the National Retail Federation, 72 percent of people between the ages of 18 and 34 will celebrate the holiday.
And the Shirt Shack of Rapid City is one of several businesses providing attire for the occasion.
De Scheckel, owner, Shirt Shack, says, "They have their own design. They can bring it in or they can tell me what they what they'd like and we'll design it for them for free and then put it on their shirt. The process takes about 10 to 15 minutes."
Scheckel thinks people enjoy the day because they're excited to go out and dress up after a rough winter.
De Scheckel says, "We have a lot of folks that like to go to the pub crawls and they go up to Deadwood. They come in and buy their shirts for their whole group. It's just a lot of fun because each one has their own ideas and we kind of just put it all together. We have a lot of fun in here."
Studies say people are feeling a little less lucky.
Researchers predict a spending total of $5.5 billion this year versus $6 billion last year.
The owner of Independent Ale House believes folks will still enjoy some alcohol with them and staff will tap open some rare kegs.
Justin Henrichsen, owner, Independent Ale House, says, "Playing some good Irish music. Having some nice dark beer on and just really embracing what Saint Paddy's Day is. It's good beer. It's good friends, and it's just a good time."
On Saint Paddy's Day, people will spend the bulk of their money on food or drinks, but they'll still invest in some green clothing.