South Dakota Lottery's first Premier Store is now in Rapid City. On Friday, there was a ribbon cutting ceremony at EZ Mart, which is now a Premier Store.
A Premier Store is a lottery retailer that has their business decorated in a lottery theme. EZ Mart now has lottery logos and colors all over it.
Lottery officials say this has worked well in other states and store owners are excited about it.
"Other states have done it with moderate to great success. So we are hoping to be in there too," said Joe Willingham.
"It means a lot more traffic inside our store. We have been partnered up with the lottery, selling their tickets for 12 years, no 16 years now. Any of the promotions they've ran have just been super for us," said Darrell Lich, co-owner of EZ-Mart.
The location of another lottery Premier Store hasn't been decided yet. Officials say they will see how this one works first before they add another one, but they say the next one will probably be in the eastern part of South Dakota sometime in 2015.