Survey by USC Annenberg Center for the Digital Future and Bovitz, Inc. finds most mobile device users can't leave home without them - KOTA Territory News

Survey by USC Annenberg Center for the Digital Future and Bovitz, Inc. finds most mobile device users can't leave home without them

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SOURCE USC Annenberg Center for the Digital Future and Bovitz Inc.

LOS ANGELES, May 1, 2013 /PRNewswire-USNewswire/ -- Can you live without your mobile device – even for one day?

A survey by the USC Annenberg Center for the Digital Future and Bovitz, Inc. found that nearly one-third of respondents said if they left home without their mobile device, they would return for it no matter how much time was needed to get it.

Millennials (ages 18-34) are even more connected to their mobile devices. Only 12 percent of Millennials would not return home for their mobile device regardless of the distance – much less than the percentage reported by users overall (23 percent).

The survey found that men are more attached to their mobile devices than women.

Survey background
The findings were developed from the Topical Survey (margin of error +/-3.1%), a supplement to the Center for the Digital Future's annual study that covers such issues as social media use, stress and technology, and norms regarding the presence of technology in social settings.

The Center for the Digital Future
Since 2000, the Center for the Digital Future (digitalcenter.org) has examined the behavior and views of Internet users and non-users in major annual surveys of the impact of online technology on America. The center also created and organizes the World Internet Project, which includes similar research with 37 international partners.

Bovitz, Inc.
Bovitz, Inc. (bovitzinc.com) is a design-driven research and strategy firm that helps organizations uncover opportunity and drive innovation.

Contact: Justin Pierce (310) 962-6001

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