Billboards and highways go hand in hand. Many times we use them to find the quickest place to grab a bite to eat or to find a place to spend the night, but sometimes advertisers use billboards to get a different point across and that's the case here in KOTA Territory.
If you're driving on I–90 near in Box Elder you might see a sign that reads "I don't have to fight for corn fields. Use ethanol." The company responsible for the billboard is Glacial Lakes Energy. The companies CEO, Jim Seurer, says the billboard is meant to make people think about alternatives to getting our energy from overseas and some people like, Gerald Miller, agree with the message.
"I support our troops. I think our troops are very important, but sometimes I think politicians put our troops in harms way too often," said Miller.
According to Seurer, ethanol is a $3.8 billion industry in South Dakota.