Bernard Marketing changes image, changes name to "Tout" - KOTA Territory News

Bernard Marketing changes image, changes name to "Tout"


By Barrett Phillips

Bernard Marketing is now "Tout" Advertising.

Tout means to promote or talk up. Tracy Bernard, owner,, says the name Bernard "often evoked images of an aging British man". So, Bernard says she took "a proactive approach to align their image with how they are seen in the outside world."

"Outside of the Black Hills, more upper Midwest, that name recognition means less and less. So, it's better to just bit the bullet, do the name change, align our brand properly." said Bernard 

Tracy Bernard is listed among the top women in business, according to a leading regional trade publication.

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