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SOURCE En-Theos Big Lather
VIRGINIA BEACH, Va., Feb. 19, 2014 /PRNewswire/ -- BigLather.com wants your votes during the initial stage of the FedEx Small Business Grant Contest, which coincides with Big Lather's own worldwide campaign to give away 12,000 Big Lathers for the online asking.
What's the big deal? Big Lather's patent-pending design delivers the best of both worlds in the bar- vs. liquid-soap debate, shuttling the two different trains of thought to a common junction:
"We're all conservationists at heart," opined inventor Aldo DiBelardino of BigLather.com USA. "Whether it's our health, our planet or our wallets, most of us have something to protect. And we will, if there's a way."
While making a splash showcasing Big Lather's money-saving extreme-lather experience and environmental friendliness during its debut at the 2014 Sustainable Living Fair, held Feb. 9 in Norfolk, Va., DiBelardino continued his longtime surveyance of soap users for their insightful opinions.
"Nobody we polled liked the slimy bar-soap residue on their shower fixtures and floors," DiBelardino said. "It's bar-soap turned liquid, like money down the drain. It's messy and slippery, and the leftover soap chips are wasteful, they complained.
"And everyone we polled wanted more lather from their soap," which is the primary reason why so many have turned to bottled liquids and shower gels, DiBelardino continued. "Yet those who lay their money down on liquid soap are ignoring other issues that many of them claim to care about: increased cost, potential overexposure to chemicals and landfill waste," he said.
There's a growing population of astute, independent-thinking consumers who are becoming increasingly concerned about foaming agents and other chemicals commonly involved in the creation of liquid and gel cleansers or the processing of even their "natural" ingredients, DiBelardino noted. "Aside from wanting to avoid the potential negative impact on the health of their families from the number of irritants and possible toxins that can often be found in these and many other personal-care products, they're out to help protect the environment, as well, and would rather be disposing of a small paper bar-soap wrapper than a considerably larger and less-biodegradable large plastic bottle week after week."
Anyone doing the math knows that "week after week" adds up when considering the cost of liquid soap vs. bars in the simple quest for a bigger lather. On all these points, DiBelardino notes that Big Lather has the big-but simple-solution. Made of recyclable mesh within a unique, enclosed-soap design, Big Lather delivers more bang for the soap-aisle buck while providing a luxurious, easy-to-use, skin-rejuvenating clean for children and adults.
"It sounds simple because it is," DiBelardino said. "Simple, but revolutionary. As a company, we listen. We innovate. We deliver. It's what we're compelled to do.
"Bringing home the Big Lather is like having your cake and eating it too," DiBelardino concluded. And people can do that for free while giveaway supplies last at www.biglather.com . But the company wants your votes in FedEx's Small Business Grant Contest in order to help spread the word and extend its giveaway initiative for another run, enabling more people, worldwide, to get aboard this new train of thought and experience the benefits for themselves.
Facebook users can vote once daily through Feb. 23 at: http://smallbusinessgrant.fedex.com/Gallery/Detail/57b75701-d3f5-4748-bc66-378cb5ef4978
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