"They're looking to get out with their boat, with their ATV, with their RV," said President of South Dakota Youth Adventure, Jim Skull. "And this show brings all these people together."
The Black Hills Sports Show and Outdoor Expo is getting people excited for the long winter to end.
"Everybody is ready for some warm weather," said Gina Suelflow with Pellet Grills.
"Here it is already the middle of February and it's just around the corner," said Dave Andersen with Warrior Boats. "Everybody will be hopping in a boat, hitting the water, and enjoying the open water."
It's not quite time for spring and summer activities, but the Sports Show is giving everyone something to look forward to.
"Nice selection of vendors, outdoor vendors, fishing guides, hunting guides," said Skull. "Great outdoor activities for kids."
Perhaps it's the kids who are having the most fun at the show.
"Basically what we're doing here is introducing all the kids to the wonderful sports," said Al Kraus with Black Hills Archery.
Archery is one of many activities for the younger crowd, where more than 300 of them let it fly Saturday.
Rock climbing also proved to be a good time for brothers Jackson and Preston Vucurevich, who had their grip on the rock wall.
"Cause it's not too high," said Preston.
"I probably might not [climb that high] because my mom I think thinks it is dangerous," said Jackson. "But I'll tell her I did it before."
Whether you're a big kid, or a little one, there's a toy for you at this years sports show. It's just a matter of when you can use it.