Black Hills area to get a new brand: the Rushmore Region - KOTA Territory News

Black Hills area gets new brand: the Rushmore Region


The Black Hills area will soon be known to many as the Rushmore Region.  That's due to a new marketing campaign, announced Friday morning at the Rapid City Economic Development Partnership's annual meeting.

The Denver based company, Atlas Advertising, was brought in to boost the region's exposure, and hopefully entice people to move here, raise their families, and maybe even open a business.  The plan will promote the tax perks involved with opening a business in the state, as well as the region's other attributes, like a great work force, safe communities and beautiful scenery.  "We really want to have people start to think of something in addition to the great lifestyle and tourism, but to have them start thinking about opening a business here," Ben Wright with Atlas Advertising said.  "I think our tax situation is a big part in getting people to come here, but it's not the only thing because I hear people say a they come here because of our amenities and our way of life," Former Board President of the Economic Development Partnership of the Black Hills Jim Scull said.
Also at Friday's meeting, local economic developers talked about the progress they've seen in recent months in Rapid City, including the expansion of several companies like Premier Mortgage and Strider bikes, as well as new stores and restaurants.

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