The Black Hills Stock Show and Rodeo brings in thousands of visitors and millions of dollars to Rapid City, and early signs indicate that the October blizzard will not have an effect on attendance.
When comparing current pre-sale tickets to this time last year, the difference is minimal.
Stock Show General Manager, Ron Jeffries says although the blizzard hit ranchers in Western South Dakota hard, the show is a very broad event and it brings in farmers and ranchers from 17 different states.
Current cattle prices are also extremely low and that has rancher Frank Bloom wanting to gauge the market.
"It really is a good time to get away from home and see your fellow neighbors and meet new people," said Bloom.
A majority of Rapid City's large hotels are already booked for the Stock Show which starts Friday.