It's not surprising that people from Wyoming like the look of their license plate.
"I think that the cowboy and the bucking bronco looks really cool," said Bill Wiget of Sheridan.
"It really exemplifies the personality and the feelings I get of being strong and independent and wild," said Kathy Lundberg of Sheridan.
Apparently much of the country feels the same way. Carinsurance.com just released a survey naming Wyoming as America's favorite plate, with nearly one-third of 2,000 respondents ranking it in the top five.
"Pun intended, it's a great marketing tool," said Sheridan Travel and Tourism executive director Shawn Buckley.
Buckley says this kind of response shows that tourists and life long Wyomingites share many of the same feelings for the Cowboy State.
"We're proud of our topography and our unique geographical and geological landscape. So reinforcing that through the license plate just with the trademarked bucking bronc rider, I think it's served to reinforce the nation's impression of what Wyoming is and what it stands for," said Buckley.
The instantly recognizable bucking horse and rider is what makes Wyoming's plate stick out from the crowd.
"Bucking bronc rider is certainly iconic all over the world, not just in Wyoming," said Buckley.
"Probably the least populous state and there's probably less cars in Wyoming than anywhere else, but yet the license plate is known all over," said Wiget.
"When you're driving down the highway it stands out," said Lundberg.
Nebraska's license plate came in at 19th while South Dakota's, featuring Mt. Rushmore is only the 22nd most popular in the country.
You can see the whole list at http://www.carinsurance.com/articles/favorite-license-plates.aspx.