Shorter holiday season affects businesses in Rapid City - KOTA Territory News

Shorter holiday season affects businesses in Rapid City


The holiday gift-buying season started later this year because Thanksgiving was a week later than last year. On top of that, businesses are fighting the bitter cold. So how are holiday sales looking this year so far?

Greg Cooper, senior merchandise manager at Cabela's, says it's tough to tell exactly how sales will look compared to last year, but he does expect there may be fewer sales. 

The reason it's tough to tell is because people are shopping heavily now, so plenty of holiday sales are still being made. "We're seeing busier days and it's been great. This nice weather that we've seen the last day or two as compared to what we saw before, has really spurred a lot of interest and people have really gotten out of the house," said Cooper.

What about locally owned businesses?

Marlow Scherbenske, owner of Weathered Vane, says late holiday shopping has had a positive affect on his store, as people started shopping there earlier. "We saw more business in November, a slight increase in November, and actually our first week in December was 20% up over last year, so people were aware that the season is shortened and we've just been well prepared, and well stocked, and well staffed," said Scherbenske.
Both Cooper and Scherbenske say they are optimistic this holiday season will produce good numbers.

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Rapid City, SD 57701

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