Shoppers who visited some stores in the early morning hours on Black Friday got a surprise.
"It has been surprisingly calm," said Tim Shenk.
"It's a lot calmer than I thought it was going to be," said Angela Reed.
Best Buy in Rapid City is one of many stores that opened Thanksgiving evening instead of early Friday morning.
"The initial rush yesterday was pretty big, a lot of people were finishing up their holiday and heading over here," said Erin Carlson, Best Buy general manager.
Friday morning it was more like the calm after a storm. "I think a lot of people don't want to get out of bed at midnight to go shopping, it's a little bit easier to go after dinner," said Carlson.
Still, the aisles, filled with electronics, lured customers as the morning hours ticked by.
Angela Reed and her mother of Sundance saved their shopping energy for Friday. And, they'll need it. In the next three days, they'll do all of their holiday shopping. "We figured we'll get our Christmas shopping done and the deals are great," said Reed.
But whether they'll stick to a budget is another question. "There's always that set amount that we want to spend but if there's that really good deal, I'm sure that it wouldn't be that bad," laughed Reed.
For others, like Shenk, straying from the budget is not an option. "I am on a budget and I'm sticking to it, and I was tempted not to but I'm sticking to it," said Shenk.
Although, his strategy is probably different than most: guilt.
"It's keeping me from spending too much," added Shenk.
By the late afternoon, the crowds had definitely picked up at Best Buy. Carlson says she thinks the crowds look like last year, but the frenzy started later in the day.