For the third year, students at Sturgis Brown High School will have the chance to go toe-to-toe with some of the best biker mechanics in the business.
On Tuesday a brand new 2014 Harley Davidson was unveiled in front of the students who will be customizing it in a program called the Buffalo Chip's Student Build Challenge.
The Buffalo Chip created the innovative school program in 2010 as a means to promote technical education in South Dakota and to provide student with expanded career opportunities in the motorcycle industry.
President and CEO, Rod "Woody" Woodruff, says a program like this was much needed in this state.
"We realized several years ago the motorcycle rallies around the country were diminishing and the whole industry was changing," said Woodruff. "And we needed to have people come up and know something about motorcycles, know something about fixing them, and to know something about making them."
Students are taught by some of the best biker mechanics in the business. It is an after school program that's not for credit by Woodruff says kids who have been close to flunking out of school get into the program and enjoy it so much that it keeps them in school.
Students have until January to complete the Harley. They then will be able to travel and put their design in competition with other customized bikes.