Statistics for the 2013 Sturgis Motorcycle Rally show an increase in both attendance and revenue compared to last year. An estimated 467,338 people attended the Sturgis Rally this year – an increase of 21,000 when compared to the 2012 numbers. The factors used to determine the annually estimated attendance are the Department of Transportation traffic count, Mount Rushmore traffic count, SD sales tax collected, and tons of garbage hauled.
The Sturgis Motorcycle Rally provides significant revenue for the City of Sturgis as well as the state of South Dakota each year. The taxable sales within city limits, including the 734 vendors licensed this year, add up to an estimated $12 million. The total 2013 revenue for the City of Sturgis is estimated to be $1,061,818, not including city or state tax collected.
The first Sturgis Motorcycle Rally was held in 1938 and started out as a small gathering with motorcycle racers and stunt drivers. It has grown to become the largest motorcycle rally in the world. Motorcycle enthusiasts come from all over the U.S. and the world to display their bikes, race, and enjoy the atmosphere in the small town of Sturgis, which has a population of roughly 7,000. Love was in the air this year, as 71 couples were issued with marriage licenses.
The 74th Annual Sturgis Motorcycle Rally will be held Aug 4-10, 2014. For more information, visit www.sturgismotorcyclerally.com.