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SOURCE Unilever North America
TV Star Partners with POND'S® to Launch BB+ Cream with Multiple Beauty Benefits
ENGLEWOOD CLIFFS, N.J., Oct. 7, 2013 /PRNewswire/ -- Women spend billions of dollars on cosmetics and beauty products each year because they think that a complex beauty routine is the key to them unlocking their beautiful best. Now back on set, Emmy and Golden Globe® Award nominated star of the TV series "Nashville," Connie Britton, is busier than ever and offers up her top tips for simplifying her routine. Britton's latest multi-tasking beauty discovery is POND'S® Luminous Finish BB+, a new beauty benefit cream that provides flawless coverage in seconds plus a more even skin tone in two weeks. Britton is teaming up with the iconic skincare brand for the year to come – to kick off the partnership, she is inviting women to enter the "POND'S®BB+BFF Sweepstakes" to celebrate the two beauty boosters women cannot live without – POND'S® BB+ and their best friend forever (BFF).
"I have tried many products over the years and have a cabinet full of the latest moisturizers, sunscreens and foundations to prove it," says Britton. "I was so excited to finally discover POND'S® Luminous Finish BB+, a product that has short and long term benefits - it gives me flawless coverage instantly and evens out my skin tone while brightening and moisturizing my skin. It really does it all and keeps its promise. "
While a single beauty product can be transformative, POND'S® and Britton know that it takes more than great products to keep women looking and feeling great. Support from other women – their best friends forever (BFFs) – can also help women feel confident and look their beautiful best. That is why POND'S® is inviting women to celebrate the BFFs in their lives with the "POND'S® BB+ BFF Sweepstakes". Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes which runs through October 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury ocean-side resort. Women can also enter to win by sharing their review of POND'S® new BB+ Cream on the POND'S® Facebook page.
The busy TV star and mom has other tried and true tips for simplifying her routine and making sure she looks her best.
"We're thrilled to share our latest and greatest beauty innovation, POND'S® Luminous Finish BB+, to help women discover bright and luminous skin every day," says Dawn Hedgepeth, Director of Brand Building, Unilever Skincare. "We couldn't be more excited to partner with a classic beauty like Connie Britton, who also embodies today's modern woman. Connie is the ultimate multi-tasker – she does it all and looks good doing it!"
ABOUT THE POND'S® LUMINOUS LINE
New POND'S® Luminous Finish BB+ is the latest addition to the POND'S® Luminous Line. The product provides flawless coverage in seconds plus more even skin tone in two weeks. The multi-tasking beauty benefit cream has a unique pigment system designed to immediately conceal imperfections for natural-looking coverage. Unlike other BB creams, it is formulated with Tone Perfecting Complex that visibly fades dark spots. The SPF 15 formula contains UVA and UVB sun protection against skin-damaging rays. The BB+ cream has a superior* coverage of imperfections, dark spot reduction and non-greasy feel with a matte finish.
POND'S® Luminous Line keeps skin looking bright and luminous all day and includes POND'S® Luminous Moisture Day Lotion with SPF 15, POND'S® Luminous Clean Cream Cleanser, POND'S® Luminous Clean Daily Exfoliating Cleanser and POND'S® Luminous Clean Wet Cleansing Towelettes. The towelettes and cleansers are enriched with moisturizing ingredients and soft white Kaolin clay known to act like a magnet, to gently draw out dirt, makeup and deep-dwelling impurities leaving skin bright and luminous.
The complete Luminous Line is available at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $4.99 - $9.99.
POND'S®, the skincare brand trusted by generations of women for beautiful skin since 1846, offers an exceptional variety of skincare products that help women look their beautiful best. First made famous for its Cold Cream more than 100 years ago, the POND'S® portfolio of classic beauty products also includes POND'S® Luminous Moisture™ Day Lotion with SPF 15, POND'S® Luminous Clean™ Cleansers and POND'S® Original Fresh Wet Cleansing Towelettes among others.
A global Unilever brand and trusted beauty brand for more than 150 years, POND'S® products are available at drug, mass merchandisers, club and supermarkets nationwide. Visit www.ponds.com or POND'S® on Facebook for more information.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
About Connie Britton
Four times Emmy nominated, Connie Britton, is an actress who continually receives accolades for her work in television and film. After stand-out roles on series such as "Spin City," "24," and "The West Wing," she starred in one of the best reviewed shows on television, NBC's "Friday Night Lights" created by Peter Berg, for which she received an Emmy nomination in 2010 and then again in 2011.
Britton returned to the small screen this past fall starring in ABC's highly anticipated drama, "Nashville," in which she plays Rayna James, a legendary country music superstar, earning Britton her first Golden Globe nomination and fourth Emmy nomination. Britton most recently starred as the female lead in "American Horror Story," Ryan Murphy and Brad Falchuk's Golden Globe and Emmy nominated series for FX for which she received her third Emmy Nomination. She will next be seen in the film, "The To Do List," alongside Aubrey Plaza and Andy Samberg. She also appeared last summer's "Seeking A Friend For The End Of The World" with Steve Carrell and Keira Knightley.
About "POND'S® BB+ BFF Sweepstakes"
NO PURCHASE NECESSARY. Void where prohibited. "POND'S® BB+ BFF Sweepstakes" is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 3:00 p.m. ET on 9/19/13 & ends 3:00 p.m. ET on 10/31/13. For official rules, visit www.facebook.com/ponds.
* POND'S® light shade BB+ versus the top selling BB cream
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