October brings a numbers of colors including pink ... In honor of Breast Cancer Awareness.
The Rapid City Fire Department and the international association of fire fighters local 1040 donned pink Monday at Main Street Square.
It was all part of October being Breast Cancer Awareness month.
The month long "Pink for October" events will feature several fundraisers to aid in the battle against the disease that affects 1 in 8 women.
With his mother having survived breast cancer, Mayor Sam Kooiker emphasized the importance of creating awareness, "It's very important to draw attention to this issue because many people think it can't happen to them. Breast cancer can also happen in men and it's important that people go get a screening".
In support of the fight, the Fire Department is making pink shirts part of the uniform Monday through Wednesdays throughout October.