Thousands, upon thousands, upon thousands of people were given the choice of Run or Dye, Saturday. And they all chose to dye. The color form of dye that is, and all while supporting a major local charity.
Usually the major 5K races such as The Warrior Dash, Spartan Race, Color Run, or even Run or Dye, typically occur in larger communities.
Now, for the first time ever, Run or Dye is the first major 5K race to make it's way to Rapid City.
But, the goal isn't just running in this fun and colorful run, it's about charity, and camaraderie.
"It's the worlds most colorful fun run," say Drew Dunn with Run or Dye.
"What a magnificent event. Look at all of these people here," says Roger Gallimore, Executive Director of the YMCA in Rapid City.
And there were definitely a lot of people.
"I think we're looking at about five to seven thousand," says Dunn.
"I've heard numbers all over the map it could be five to seven thousand," says Gallimore.
Dunn says the interest in Run or Dye coming to Rapid City was overwhelming.
"When we do a pre-registration we kinda test cities, and in Rapid City we have a really good response," says Dunn. "You have color stations throughout the course where people will throw dye on you and at the end you come to our festival area we have a huge dye throw"
So runners are caked in color, before, during, and after this race, which keeps the people laughing and having fun.
And just any 5K, the proceeds are going to those in need.
"Some of the proceeds from this event are going to sponsor kids at the YMCA," says Gallimore.
And with and event drawing more than seven thousand people, Gallimore is already thinking of the hundreds of kids they can help.
"Not sure what the number is yet but I have a feeling we're going to be able to sponsor anywhere between 300-500 kids, this is huge," says Gallimore.
An event uniting everybody, no matter age, physical appearance, or background.
Everyone is out having fun.
Drew Dunn with run of the neat things or dye also says one about this event is everyone comes as different people, but by the end everyone leaves looking the same.