Friday marks the first day Rally vendors can use their licenses in Sturgis.
Christina Steele, from the city manager's department, says on July 19 last year, 120 licenses were sold. On July 19 this year, the same exact number have been sold.
Steele says it's too early to predict how many vendors they'll have in total, and not too many have arrived yet, but a vendor's license is good for 12 days. Anyone setting up now will most likely be buying another license to stay set up during the Rally.
Even though the price of a license went up this year by $50, Steele says so far that hasn't affected license sales. She says the price for a license went up to pay for other costs. "Cost of everything goes up and of course it costs more for our public works department to clean up the trash," said Steele. "Everything goes up it's basically a cost of living increase you could say."
Next year the formatting for buying a license will change. License prices will be based on how many square feet a vendor wants.