Early summer tourism numbers higher in the Black Hills - KOTA Territory News

Early summer tourism numbers higher in the Black Hills


Those who live in the Black Hills are fully aware of the beauty and pageantry this majestic land offers, as well as the fun roadside attractions.

"We've got parks, we've got these fantastic roadside attractions and there is a lot more as well, along with a very family friendly destination,"said President of Black Hills, Badlands, and Lakes.

But those who call the Black Hills home are not the only ones that have found out about this oasis among the plains.

"We're seeing everything we can, all the memorials, all the museums, just everything."said lavonne Dickinson, a tourist from Oklahoma.

With increased numbers of tourists visiting this summer, businesses are reaping the rewards.

"It's just been great over this 4th of July weekend, actually on Friday I think we had probably one of the busiest days in our history,"said John Brockelsby, Public Relations Director for Reptile Gardens.

And with the height of the tourist season just beginning these businesses are watering at the mouth for what the rest of the summer will bring.

"It was very encouraging to have these great numbers over the 4th and I think it bodes well for the rest of the season," said Brockelsby."I think the rest of July we should have very good numbers, very strong numbers we are certainly hoping. So I expect that will be the case,"said Brockelsby.

According to Johnson an increase in marketing to the area has played a big part in the increased travel.

"With the increased web traffic and the additional marketing efforts that are taking place right now to bolster up the end of the season things should be really positive,"said Johnson.

With more marketing efforts being made the higher number were seeing this year could become the new norm.

"Our advanced reservations are up and we would expect the booking window or the close in window, the reservation being made are going to also have a solid impact," said Brockelsby.


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