The Rapid City Police Department launched its summer pedestrian safety campaign. The rate of injury involving pedestrians in the city is more than double the state average. The hope is that the campaign will help bring the numbers down.
It can be difficult crossing the street in Rapid City.
"On a busy road like Saint Joe or Main it may be several minutes before a person is able to cross the street. The purpose of a crosswalk is to allow a pedestrian to have the right of way," said Captain Dan Rud, of the Rapid City Police Department.
To educate pedestrians and drivers the Rapid City Police Department kicked off a campaign to educate people about pedestrian safety.
"People will notice a wide variety of television spots and radio spots promoting pedestrian safety," said Captain Rud.
"I think it could work," said Kelsey Loftus, from Sturgis.
Loftus thinks it's a good idea, but she hasn't had any problems crossing the street.
"I haven't been hit by a car yet," Loftus said.
With summer around the corner, Captain Rud says now is a better time than ever to have the campaign. Because of the nice weather many people are out walking this time of year.
"It's important for drivers to be aware of that. And if they see someone waiting at the crosswalk to cross the street, they're required by law to stop," said Captain Rud.
Police officers already issue tickets to drivers and pedestrians who break the rules and the campaign will also focus on that.
"I think a lot more people will follow it if they are getting tickets for it," said Loftus.
Rud says intersection and crosswalk safety is a two way street.
"Both drivers of motor vehicles and pedestrians need to be aware of safety as people walk across the street...get from point A to point B.
It's a program aiming to keep everyone safe. The campaign will go until Labor Day and it's funded through a grant from the South Dakota Office of Highway Safety.