Visitors are big business in the MT. Rushmore State.
And Thursday, the South Dakota Department of Tourism is launching a new plan to get them here.
Four presidential mascots and the state tourism staff will be taking a two week long bus trip across the Midwest to promote the state.
The trip will bring the presidential mascots to Midwestern landmarks like Chicago's Wrigley Field, Omaha's Henry Dooley Zoo, and the Wisconsin Dells.
The goal is to help South Dakota businesses that rely on that almighty tourism dollar.
"It's the second largest industry in South Dakota, total economic impact of almost 2 billion dollars, and 27,000 South Dakotans are employed in tourism related businesses. If tourism didn't exist in this state almost every household would pay almost 900 dollars more in taxes," said James Hagen, South Dakota Secretary of Tourism.
By heading to large Midwestern markets like Chicago, Kansas City, and Minneapolis.
"We're heading to markets where people have a propensity to travel to South Dakota. So they're right markets for us. And people know South Dakota well, it's just a great way for us to be able to remind them to take your vacation to South Dakota," said Hagen.
If you'd like to stay up to date on the trip, look for South Dakota tourism on Facebook or by using the hashtag: #SouthDakota, on Twitter.