What's Right in Sheridan: Tourists continue to flock there - KOTA Territory News

What's Right in Sheridan: Tourists continue to flock there


There are already many reasons for travelers to stop in Sheridan.

"Sheridan is better known as one of those keystone communities that falls between two larger, more publicized destinations in terms of Yellowstone and the Black Hills and Mount Rushmore," said Shawn Buckley, the executive director for Sheridan Travel and Tourism.

But Buckley and many downtown businesses are not satisfied with tourists just stopping in Sheridan.  They want to convince them to stay an extra day or two and spend time in the downtown area.

That attitude may explain why the state designated Sheridan as a Signature Destination this year.

"A really exciting designation in terms of the focus and the marketing support that Sheridan, as a community, will receive from the state," said Buckley.

Just by walking down Main Street anyone can see that Downtown Sheridan's historical appeal is what makes the city so distinctive.

A downtown staple that's attracted travelers for years is King's Saddlery.

"During the summer it's quite active in here.  We have a museum that's kind of world-class and that brings in a lot of bus tours and people on vacation.  It's almost the largest collection of saddles anywhere," said co-owner Bruce King.

And more attractions are popping up in Sheridan like the Trail's End Concert Park, which opened last year.

The nearly 6,000-seat park will welcome some huge acts this year.

"Be within 300 feet of Alan Jackson or Joan Jett or the Doobie Brothers.  We're expecting maybe 16,000 concert-goers for the whole season and it looks to me if we continue with the current count we're doing we're going to probably do close to double that," said concert park general manager Robert Green.

Throw in the annual WYO Rodeo and another successful summer is expected for Sheridan tourism.

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