While some think only of poverty and a lack of housing in Indian country, some Native Americans want to be known for their business skills.
On Wednesday, the South Dakota Indian Business Alliance kicked off their conference that aims to help Native Americans who are starting a business.
It brings entrepreneurs, lenders, non profit organizations, and business experts together.
"We gather to look at what kinds of resource and support is available for native entrepreneurs in our state," said Tanya Fiddler, Chair of the South Dakota Indian Business Alliance.
"Reservations are known as poverty areas but I don't think people understand how vibrant entrepreneurship is in Indian country. When there is a lack of jobs, it's really the tribal members that try to find their own opportunities and build their own businesses," said Elsie Meeks, USDA World Development South Dakota State Director.
The conference will go until Friday, April 12.