DevaCurl Promotes Curl Awareness, Offers Limited Edition Value Sets - KOTA Territory News

DevaCurl Promotes Curl Awareness, Offers Limited Edition Value Sets

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SOURCE DevaCurl

NEW YORK, March 4, 2013 /PRNewswire/ -- "Calling all curls!"  The curl category leader, DevaCurl, announced today it would continue its outreach campaign to serve all individuals desiring to learn more about caring for curly hair and embracing a curly lifestyle. For a limited time, the company is offering three curl value sets designed to promote maximum hydration, definition and frizz-control. The special opportunities include a five-piece easy to Get Started Curl Essentials Kit (MSRP $37.95), a Maximum Hydration Duo (MSRP $24.95) and High Definition Duo (MSRP $24.95). 

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Accordingly, DevaCurl enhanced its website with a new detailed curl guide, including customized product recommendations, specific to curl types. The company frequently posts inspiring curl care advice, photos and videos via its popular social media networking sites: Facebook, Twitter, Instagram and Pinterest.

DevaCurl Defines Curl Types
Naturally textured hair varies in curl pattern and requires a specific approach to cleansing, hydrating and styling. Determining an individual's curl type is paramount to helping them achieve their full curl potential and living a healthier curly lifestyle. DevaCurl categorizes curls by four curl types: s'wavy, wavy, botticelli and corkscrew. 

Characteristics include: 

• s'wavy – Hair features a slight bend at the ends requiring work to create waves; low to no frizz factor; natural shine. 
• wavy – Hair occasionally develops a natural wave, ends frizz during humid days; tends to look flat on the crown. 
• botticelli – Curls vary in size and shape; have a looser and ropier appearance; seem to wilt if they get too long. 
• corkscrew – Lots of small spirals with a high frizz factor; appear thickly textured but are actually baby-fine; tangles under the top layer of hair and at the nape.

The DevaCurl Difference
Over a decade ago, the New York-based company pioneered the development of innovative products specifically for curly hair, which included the launch of No-Poo™, the 'Original' non-lathering conditioning cleanser. An instant success with curly clients, DevaCurl emerged as one of the first hair care brands to replace harsh, drying detergents with gentle, moisturizing botanical extracts.  Today, the curl category leader for curl retail products and professional curl services offers more than two-dozen sulfate, silicone and paraben-free products for all curl types and natural textures as well as professional education through the DevaCurl Academy to stylists interested in learning the Deva 3-Step, Deva Clipping, Deva Cut and the Deva Pintura hair highlighting method.  

Find DevaCurl Products + Services
DevaCurl products are available at select professional salons and retail locations across the United States and Canada. Locate product information, authorized retailers, video tutorials, recent press coverage and Deva Inspired stylists to cut, color and style curls at www.mydevacurl.com. 

About DevaCurl
The DevaCurl story and its unique collection of curly products originated with thousands of enthusiastic curly clients at our first Devachan Salon in the trendy SOHO district of NYC.  The innovative DevaCurl collection of sulfate, silicone and paraben-free conditioning cleansers and styling products address curly hair's specific needs using healthy oils and botanical extracts that cleanse, hydrate and lock-in moisture.

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