Rapid City's Allied Arts Fund kicked off a month-long fundraising campaign Tuesday with a boom.
The Central High School drum-line took to Main Street Square late Tuesday morning to signal the start of the second March for the Arts campaign.
It's a concerted effort by the arts group to raise money for the groups they support throughout the next month.
Through mailings, advertising, and sponsored events like a Rush hockey game in a week and a half, the Allied Arts Fund hopes to raise $120,000.
"An idea was conceived by the board of directors and put together and kind of deciding we need to do a better job of marketing ourselves and marketing the arts here and bring up people's awareness," said Patrick O'Leary, the board's president.
You may have also notices pink signs around the necks of the president statues downtown.
Allied Arts Fund put them up to promote the campaign.