As the largest community in the Northern Black Hills, Spearfish serves as the region's retail hub.
Economic development leader's hope a new 'retail study' will help Spearfish businesses better serve its growing customer base and draw new businesses to town.
Businesses in Spearfish serve a wide array of customers.
"We still get people who come to us from Gillette, Sundance, and Newcastle. We do very well in the eastern Wyoming market," said Mark Kazmer, Owner of Radio Shack in Spearfish.
Kazmer says during the last 20 years, the outlying communities Spearfish businesses serve have expanded.
"We've seen slow and steady increase in sales spearfish itself has been a really good retail community," said Kazmer.
A good retail community that economic development leaders are hoping to make great.
"We really kind of want to look at what we do well and really build upon that success," said Bryan Walker, Spearfish Economic Development Executive Director.
Walker says in order to improve Spearfish's retail hub; a group called 'The Retail Coach' out of Texas, was hired to help.
"The process we are going through right now is defining who we are serving as a trade area and making sure we have the goods and services that meet that need," said Walker.
Once the analysis is finished the information will help city leaders attract more businesses into the area and help existing businesses expand.
"When you get that information it's really helpful for existing retailers to look at what they're doing and how they can expand their services or goods to meet that need or that market place," said Walker.
And Kazmer says expanding business opportunities in an already thriving market is good for the community.
"We kind of all feed off each other so the more strong successful businesses that are here - all the existing businesses will benefit from it," said Kazmer.
‘The Retail Coach' will provide Spearfish's retail trade area with ideas on what specific retailers and restaurants are an ideal fit for the area.