New Division Combines CRW's Variable Printing and Mailing Expertise with Digital Marketing to Develop Measurable, Tactical Campaigns
Pennsauken, N.J. (PRWEB) February 05, 2013
CRW Graphics announced today the launch of CRWconnect, a new division dedicated to helping clients generate a greater return on their investment through multichannel marketing campaigns. CRWconnect combines CRW Graphics' state-of-the-art variable printing and direct mail capabilities with digital marketing strategies and tactics like email, PURLs, QR codes, and social media to drive higher prospect response and conversion rates. CRWconnect's multichannel marketing services also integrate tracking and measurement tools, which identify the marketing messages and delivery methods that provide the best results. The new division will operate out of the company's Pennsauken, NJ headquarters.
Ron Bauman, Managing Director of CRWconnect, commented, "We have designed CRWconnect's multichannel marketing services to be cost-effective and flexible so that organizations can seamlessly integrate tactical marketing programs into their current efforts without a long-term contract or a lengthy technological implementation. Our campaigns are built on a foundation of three core principles: customer engagement, measurement of tactical success, and responsive follow-up communications that integrate audience feedback."
"The way that organizations communicate is in a constant state of flux. Through CRWconnect, we can offer creative ways for marketers to speak to their audience through the integration of our variable data printing and direct mail capabilities with emerging digital technologies," stated Harriet Weiss, CEO of CRW Graphics. "One of the powerful advantages of multichannel marketing is that it offers organizations a high level of tracking and measurement of tactical performance, enabling them to analyze what is working and what isn't. We're very excited to offer these benefits to new and existing clients."
About CRW Graphics
CRW Graphics (http://www.crwgraphics.com) is an award-winning regional leader in environmentally friendly, high-quality commercial printing and innovative marketing solutions. The company prides itself on problem solving and customer focus, offering digital and offset color printing, finishing, binding, fulfillment, direct mail services, personalized multichannel marketing, and web-to-print applications. Throughout its 40-year history, the company has served a wide array of organizations, including, Fortune 500 companies, small-to-midsize companies, non-profit groups, and educational institutions. CRW Graphics employs approximately 100 people at its 55,000 square-foot headquarters, located in Pennsauken, NJ.
CRW Graphics' subsidiary, ColorQuick, holds seven U.S. patents and several patents pending covering technologies related to the automation of web-to-print and list processing services. More information about CRWconnect is available at http://crwconnect.com.
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