The Black Hills Stock Show and Rodeo boasts a wide array of activities.
With at least ten events and more than 200 vendors; there's something for everyone.
Joe Michaels' is a first time vendor who's introducing a product with a simple concept.
"Moving water does not physically freeze and it can't," said Joe Michaels, Co-Founder of 'Water Moover'.
Michaels and his business partner created a way to apply that principle to help solve one of rancher's biggest problems.
"It's an alternate way to keep stock tanks from freezing," said Michaels.
He says in the winter farmers and ranchers struggle with ways to keep that from happening.
But Michaels' and his business partner have the solution: the 'Water Moover'.
"What we're doing is circulating the top of the stock tanks. Water's being propelled by a pump that's a 12 volt system," said Michaels.
The pump keeps water moving in the tanks to prevent it from freezing.
The device automatically turns on in weather colder than 35 degrees and shuts off when the temperatures rise above 45.
Michaels' says long term this device will save ranchers time and money.
"I can move water, depending on the cost of your kilowatt/hour; I can move water for 30 days for about six bucks compared to 100 dollars to heat it; on average," said Michaels.
And so far his inaugural year as a vendor at the Stock Show is a success, as he's almost sold out of stock.
"You betcha we're coming back next year. and we're going to bring a bigger trailer," said Michaels.
Michaels' says the Water Moover can also be used in a warm environment to keep water moving to prevent or minimize algae build up.
Depending on the size, each individual Water Moover cost upwards of 200 dollars.