It was supposed to be a 'fun' intermission game, but the event at Friday night's Rapid City Rush Hockey game caused major uproar from fans.
Intermission during hockey games usually includes fans trying to win money or prizes.
But at Friday night's Rush game the event included a 'beer chugging' contest that ended with two college students vomiting on the ice.
Tim Hill, General Manager of the Rapid City Rush, said the intermission drinking game was part of the annual College Olympics.
Hill said every year the Rush host a college night that allows students discounted tickets to the hockey game. So Hill and his staff tried to create a college type intermission event.
But looking back on what happened, Hill says it wasn't properly thought out.
"This is obviously a black eye on us and all I can do is apologize and take full responsibility and tell everybody it won't happen again," said Hill.
Hill says he's been answering calls all day from angry fans and continues to offer his apologies.
He adds although the students were from Black Hills State University and the South Dakota School of Mines and Technology, those colleges had nothing to do with the event.