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SOURCE: Central Coast of California Hospitality
Myraline Morris Whitaker and the Central Coast of California Hospitality (CCCH) hotel management team were behind the SeaCrest OceanFront Hotel's sales and marketing program which resulted in the establishment’s recent win of the CLIA's 2012 Award for Excellence in Lodging and Hospitality.
Pismo Beach, CA (PRWEB) December 12, 2012
Myraline Morris Whitaker and her hotel management company, Central Coast of California Hospitality (CCCH), are the team behind the marketing and sales efforts that resulted in the SeaCrest OceanFront Hotel in Pismo Beach, CA receiving the 2012 Award for Excellence in Lodging and Hospitality by the California Lodging Industry Association (CLIA) at the association’s annual California Lodging Expo and Conference in September 2012.
Morris Whitaker and CCCH developed an exceptionally effective marketing campaign that was part of a multi-year, multi-million-dollar update program that furthered the SeaCrest to its status as the iconic Pismo Beach oceanfront hotel. CCCH crafted the SeaCrest Hotel’s sales and marketing efforts to include direct mail, advertising, direct sales, special promotions, on-property collateral materials, social media, web advertising, blogging, and many other elements. A portfolio of the winning work can be viewed on the SeaCrest OceanFront Hotel Facebook page.
“This prestigious award reflects what an independent California hotel can achieve when it’s headed by ownership with both the vision and determination to offer a superior lodging experience to its guests; and when an entire sales and marketing team commits itself to creating and executing an equally superior campaign,” states Myraline Morris Whitaker.
A well-known California hospitality industry executive, Myraline Morris Whitaker is the owner/principal of CCCH, which specializes in providing expert assistance to hotel management and ownership companies currently operating in the Central Coast or considering development in the region, plus city planners of the various local municipalities. Morris Whitaker is a 30-year veteran of California’s hospitality industry and most recently held the post of chief operating officer of Martin Resorts, Inc., the prominent Central Coast hotel group. The extent of Morris Whitaker’s expertise reaches through all of the integral industry disciplines, including long- and short-term strategic planning, budgets, profit and loss analysis, operations, sales, marketing, and public relations.
CLIA’s “Excellence in Lodging and Hospitality” awards are presented annually to recognize the outstanding players in lodging management, operations, and hospitality services with CLIA membership.
To learn more about Central Coast of California Hospitality connect with Myraline Morris Whitaker on LinkedIn.
To learn more about SeaCrest OceanFront Hotel visit http://www.seacrestpismo.com.
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