SD retailers optimistic about holiday season - KOTA Territory News

SD retailers optimistic about holiday season

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Shoppers aren't the only ones showing enthusiasm this Black Friday; some South Dakota retailers are also feeling confident this holiday season.

Executive Director of the South Dakota Retailers Association Shawn Lyons says association members are confident they'll make 25% of their annual revenue this holiday season. Lyons estimates some businesses will see a positive increase of 3%-7%. He says many retailers are adding more staff on board to keep up with holiday traffic.

Lyons says despite the drought, most retailers feel a lot better about the economy compared to a year ago, thanks in part to double digit sales tax increases during that time.

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