And while Friday marks the start of good deals, for some this weekend means the end of holiday shopping.
While Black Friday is the Christmas shopping kick-off, for some putting up with hassle is simply not worth the good deals.
So, for early shoppers, this was the weekend to check off the final items on their Christmas lists.
"I usually try to do my Christmas shopping early, so I can get it done, and over with, so I don't have to deal with the crowds," says Sheridan Weygaerts of Rapid City.
And for the 50 percent of shoppers who are expected to make it out on Black Friday, the week leading up to the big day is a time to create a shopping battle plan.
"After Thanksgiving dinner, I plot and I go through fliers and circle what I want and what I want to get people and then I prioritize them for which ones are more popular, then decide if I need to go to a store at their opening time or if I can push it back an hour," says Amanda Dutton of Rapid City.
The retail industry predicts a more than four percent increase in sales this shopping season.