You may have noticed more signs pointing the way toward downtown Rapid City.
Destination Rapid City has been working with the South Dakota Department of Transportation on this promotional project to increase the amount of signage on major roads, pointing the way to downtown.
Dan Senftner, President of Destination Rapid City says a way finding system will benefit downtown.
"Well anytime you have a way finding system it'll make people slow down, they'll stop, they'll want to look at the arts, they'll come downtown, they may shop a little, they may spend an extra day. I think there is always a financial impact when you kind of show people around," says Senftner.
Senftner says there will be a total of 28 new signs by Memorial Day weekend.