As they enter the home stretch, the candidate's for South Dakota's lone U.S. House seat have cranked up the volume on campaign ads.
But the battle on the boob tube has turned into a verbal cage match between the underdog and the farm girl.
"I think people have responded well to my message of standing up for middle class South Dakotans and working hard," said Matt Varilek, Democratic Candidate for U.S. House of Representatives.
"It's important that South Dakota knows what I stand for and what I've done for them and we make sure our advertising reflects that," said Incumbent Republican Representative Kristi Noem.
Advertisements that seem to multiply as Noem and Varilek fight for South Dakota's lone seat in the House of Representatives.
"We've got all of our ads on the air that will run through Election Day," said Noem.
"We've tried to drive the conversation and initiate some of the topics," said Varilek.
Topics and conversation that is imperative to a political campaign.
But as Election Day draws near, it seems to have turned into a game of 'he said, she said'.
"On the issue of my opponent skipping out on meetings you don't have to be a republican or a democrat to know that's not good enough," said Varilek.
Noem says her voting record speaks for itself and she hopes her issue driven ads will speak even louder.
"We only have contrast ads on policies, we've made sure not to go after personal attacks like my opponent has," said Noem.
But the South Dakota Republican Party doesn't play as nice.
The group released an ad that jumps between Varilek's travels around the globe to earn a degree and to host a "raucous" corn dog party and Noem staying in South Dakota to farm, raise a family and serve in the state legislature.
But depending on whom you ask that ad may have helped who it was meant to hurt.
"I do think some of the ads that have come my way have been a little bit goofy, such as the ad attacking me over liking corn dogs and studying abroad. But I'm thrilled that people have seen the silly attack that is", said Varilek.
While each candidate knows the importance of campaign ads as they enter the home stretch; they know it will take more than an advertising battle to garnish the most votes.
"We're going to be busy traveling across the state. Answering some of their questions and making sure that they get out and vote," said Noem.
"I know people get frustrated and tired of just the TV communication and we think the face to face approach is just as important if not more so," said Varilek.
South Dakota - based Nielson Brothers Polling released a new poll today showing Kristi Noem leads Matt Varilek 50 to 44; with 6 percent undecided.