Sturgis Rally brand dominates, gives back - KOTA Territory News

Sturgis Rally brand dominates, gives back

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The famous 'Sturgis' logo has battled many would-be copycats to secure its prominence at the rally.
And the company says that fight has paid off for the city of Sturgis.
 
The 'Sturgis Motorcycle Rally Brand' representatives say part of the corporation's mission is to improve the quality of life in Sturgis.
To that end, $53,000 was donated to the Sturgis Rally Charities foundation last December.

They also say hundreds of retailers are now carrying officially licensed products during the rally.
 
Earlier this year, the brand listed Walmart and Rushmore photo as defendants in a lawsuit alleging trademark infringement.

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