On this Super Bowl Sunday, a local town known for great parties such as Mardi Gras and Oktoberfest, adds a new celebration.
Main Street in Deadwood marks the place for South Dakota's largest tailgate party. Our own Mike Modrick and football great John Dutton were emcees.
The city was decked out for the big game, encouraging people to come represent their favorite teams.
Vendors say they have seen people come from as far away from Colorado and Montana to take part in the fun.
Activities included a best-dressed fan contest, football toss competition, and a chili cook-off. People from deadwood say this event is more than a party.
"We've had a really good turnout. Normally on Super Bowl
Sunday, we don't have any customers, and today we have many, many customers.
It's been a great day," said Susan Berg, a Deadwood business owner.
"We saw the chili folks get set up, the fans starting to come in, the screen was already up. People are feeling the energy. It's like a regular professional game when you go tailgating. It builds slow and then it crescendos, and we're right now hitting the crescendo. It's going to be fun," said Sharon Martinsko from Deadwood.
Proceeds from the event go to the American Cancer Society.