'Tis the season to shop local

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RAPID CITY, S.D. (KOTA TV) - During the holiday season, local business owners do not want to be forgotten when it comes to Christmas shopping.

"The important thing about it is when you do shop local, that money is staying in your community," said the owner of Who's Toy House, Somer Kingsbury.

According to Kingsbury, it's not about the sale, it is about the relationship with your customers. She also prides her business on giving back to the community while creating the ultimate customer experience.

Who's Toy House offers different services such as complimentary gift wrap as well as assembling toys for free.

For customers struggling to find the perfect toy this holiday season, Kingsbury suggests focusing on getting the right gift versus the number of gifts.