Heat changing hair dye, does it work?

RAPID CITY, S.D. (KOTA TV) A social media post showing brightly colored hair changing colors after it's put under a hot blow dryer caught the attention of the Good Morning KOTA Territory Crew.

Mary Helen Jones and Colleen Hurley went to Planet Hair in downtown Rapid City to put the Pravana hair color to the test.

The Pravana VIVIDS Mood Color claims to be the first-ever heat-activated temporary hair color. According to the website the temporary hair color transforms hair without affecting the color underneath.

Colleen was our hair model for the test, with the lightest natural hair color we wanted the best test subject.

Stylist Ashley Von Eye explained the dye is non-permanent because it does not have the added developer.

"You can put the color on while the hair is wet or dry," Von Eye said. "Our main goal here is just to make sure the hair is saturated."

After testing the dye a couple of times Colleen said she liked the effect, but hear hair did feel heavy and greasy by the end of the day. But, as promised it washed out easily after one wash.