Halfway through this year, Sturgis looks to 79th rally

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STURGIS, S.D. (KOTA) - We're only mid-way through the festivities -- but rally goers are already looking forward to next year.

Wednesday, the city of Sturgis unveiled the official logo for next year's 79th rally.

They say they wanted to showcase the vibrancy of the nightlife and the bikers with the new yellow color.

This is also the first year that the city was able to showcase the title sponsor alongside the logo unveiling -- and they say it's fun to get folks excited for 2019.

"We do it every year on Wednesday. We do it as kind of a highlight. By now people have already seen what 2018 is and we try to build the momentum for next year. It really kind of showcases what we are going to be about next year and gets people to look forward to next year," says Daniel Ainslie, Sturgis city manager.

Next year's logo will be available for purchase on official rally merchandise only