9th Annual Gown Town takes the cost out of prom shopping

RAPID CITY, S.D. (KOTA TV) - The 9th Annual Gown Town event took place today at Rushmore Mall. The collaboration by Audra's Bridal Gallery and HITS 102.7 provided prom dresses free of charge to teenage girls who could otherwise not afford one. Through donations and the sponsorship by Coca-Cola, French's Cleaners, Timeless Wedding and Event Rental and Eileen's Cookies, girls were able to pick out their perfect prom dress and shoes at the pop-up shop.